If you have an existing website that needs a major modernisation, or you simply need a brand new website, when you discuss your needs with the web designer or web design agency you are employing, one topic of discussion will obviously be what to include in the design of your website so that it performs and serves the purpose that you wish it to.
There are two ways to approach this. One is to cover your eyes, ears and mouth and simply tell your web designer to get on with it. The other option is to try to give your web designers as much input as you can with regards to what you hope your website will look like and how it will function. It hopefully goes without saying that the second option will always produce better results when it comes to effective website design.
One way to improve the ideas you might have for your website’s design is to be aware of some of the latest and most effective web design trends. As with anything relating to design, be it fashion, cars, buildings, or furniture, people’s tastes, likes and popularities change with the times, and website design is no different. So knowing what is working and popular today with regards to web design will definitely help you generate more and better ideas for your website.
With this in mind, here are some of the web design concepts, features, and trends which today’s website owners should consider including in their website.
Bold Fonts and Colours
It seems website visitors in 2020 have become bored and dismissive of plain and boring web pages. For this reason there has been a move towards fonts and colours which are bold and may even be considered brash. Obviously, bold fonts and colours might not be suitable for all business sectors (funeral directors?), but if they can be incorporated into your website it should prove popular with visitors.
Customised Graphics and Illustrations
In 2020 website users have become more appreciative of graphics, images and photos that are more than mere stock images which they’re likely to find on dozens of other websites, especially within the same business sector. Investing in having custom illustrations and images will pay dividends with regards to how a visitor assesses your website.
Dynamic scrolling means that the foreground of a website page and background of that page scroll at different speeds when a user is scrolling down or up on the page. The effect can make the page seem as though it is 3d. Dynamic scrolling can also trigger other features such as videos, pop-ups and images appearing.
Almost everyone takes their cursor for granted but you can bring a visitor’s cursor to life when they visit your website. It can be designed to change shape, change colour, and you can even have it change into an image as the user moves the cursor around the screen. You can also have your cursor automatically highlight text or other elements on the page when the visitor moves the cursor across it.
This may not be a new concept as it has been around for years, but we include it because in 2021 it has never been more important. Giving users a great experience on your website helps rankings on Google. More importantly it gives you a greater chance of building relationships and of them ultimately becoming customers. Fast load speeds, great content, easy navigation, and clear calls to action are just some of the web design specifics you can use to boost user experience.