Any business owner hoping to improve the amount of traffic their website receives by using SEO should know that multiple optimisations have to be assessed and implemented. Some are minor and take a matter of seconds, others are more comprehensive and in reality, can take several weeks for Google’s algorithm to recognise them.
Of all the SEO that might be carried out, with the massive growth in the use of mobile devices in recent years, it has come to the point where optimising for mobile has as much, and arguably, more importance, than optimising for desktop PCs. What this means for your SEO efforts is that you must ensure that you implement mobile SEO, otherwise you are effectively telling Google that you are happy that over 50% of searches will not see your website appear.
That might seem like a stark warning, but it is given in the hope that if you have not already, you soon appreciate that mobile SEO is essential. To give you some help in ensuring your website is optimised for mobile SEO, here are 7 of the key SEO factors that you should focus on.
Factor #1: Ensure Pages Open Instantly
If your website has even a fraction of a second delay in opening any of the pages on mobile devices it is effectively dead in the water. Not only do mobile users expect instant gratification i.e. pages opening instantaneously, but Google will also frown upon slow page opening too, and that means your rankings plummet.
With web design, as with any field which requires expertise, there are certain core principles that exist. These principles are so important that they are non-negotiable if any website design is going to come anywhere close to achieving its aims. In other words, these principles are non-negotiable, not for a clients and for website designers.
What we are saying is that even if a business owner wants their web designer to cut corners and create a website that does not adhere to these web design principles, the web designer should refuse. Likewise, when a business owner employs a website designer or web design agency, any hint that they are going to skip on some of these principles should be seen as a red flag. Here are those 7 web design principles, in no particular order as none is more important than another.
#1: Page Loading Speeds Should Be Fast: Nothing will kill a website’s effectiveness and Google rankings more than pages that load slowly. Visitors hate it and click away, and Google knows when it is happening and subsequently downgrades that website’s ranking. Avoiding functions that are not necessary, optimising image sizes and ensuring that you choose quality hosting are just a few of the steps you can take to ensure that your website loads quickly.
In the offline world, everywhere you will see examples of how governments, businesses, organisations, and society as a whole have tried to make it easier for those with disabilities and assistive needs to live their lives as normally as possible, albeit there is a lot more that could be done.
When we look at this same point in the online world, and in particular at web design, we are certain that many people would struggle to think about how any aspect of a website’s design would make it more accessible. We say not to be critical, but to suggest there need to be greater understanding and enlightenment concerning making the internet a more accessible environment for everyone, especially those with disabilities.
Thankfully, the level of understanding is increasing, and today there are many principles of web design used specifically to make the websites being created more accessible. The caveat here is that people have disabilities that affect them all in different ways so there may not always be a perfect solution.
Difficulties can include neurological, physical, vocal, auditory, visual and cognitive disabilities, and the fact that the offline world cannot cover every scenario in every location, then frustrating as it is, unfortunately, neither can the online world. But we can at least make every effort, so here are 5 web design principles that can make any new website or website redesign more accessible for everyone.
Historically, web development was a field best left to computer scientists and professional coders. However, the rise of revolutionary content management platforms like WordPress has made the internet a lot more accessible to the average person. Today, virtually anyone can build their own website without any coding experience or prior knowledge of web development.
Over the past couple of years drag and drop website builders have become increasingly popular. They offer increased flexibility and customizability, allowing people to create fully customised websites in a matter of hours.
In the following article we will look at the benefits of using drag and drop WordPress themes, informing your decision and helping you choose the perfect theme for your site.
What Is A Drag & Drop Website Builder?
To keep things simple, a drag and drop website builder is one which allows you to place web elements in whatever position you want. Unlike traditional WordPress themes, drag and drop themes allow you to add new elements, to move elements around as needed and to customise the shape and size of elements without having to write a single line of code. This makes website building simpler than it’s ever been before, and therefore makes web development accessible to the average person.
If you have an existing website that needs a major modernisation, or you simply need a brand new website, when you discuss your needs with the web designer or web design agency you are employing, one topic of discussion will obviously be what to include in the design of your website so that it performs and serves the purpose that you wish it to.
There are two ways to approach this. One is to cover your eyes, ears and mouth and simply tell your web designer to get on with it. The other option is to try to give your web designers as much input as you can with regards to what you hope your website will look like and how it will function. It hopefully goes without saying that the second option will always produce better results when it comes to effective website design.
One way to improve the ideas you might have for your website’s design is to be aware of some of the latest and most effective web design trends. As with anything relating to design, be it fashion, cars, buildings, or furniture, people’s tastes, likes and popularities change with the times, and website design is no different. So knowing what is working and popular today with regards to web design will definitely help you generate more and better ideas for your website.
With this in mind, here are some of the web design concepts, features, and trends which today’s website owners should consider including in their website.
Bold Fonts and Colours
It seems website visitors in 2020 have become bored and dismissive of plain and boring web pages. For this reason there has been a move towards fonts and colours which are bold and may even be considered brash. Obviously, bold fonts and colours might not be suitable for all business sectors (funeral directors?), but if they can be incorporated into your website it should prove popular with visitors.
It is safe to say that when any business decides to press ahead with a new web design that one of the main objectives is to see a return on the investment of having a new website designed, created, and launched. This applies to websites built using all platforms, including WordPress. The reason we mention WordPress specifically is that it is the most popular platform, especially for businesses who want the benefits of its excellent CMS capabilities.
The sad fact is that without the expertise of web design experts many businesses press ahead with their web design, either using in house staff to build their site or well-meaning amateurs. The results invariably mean websites that might have some positive elements, but which do not meet their main objectives, nor generate any discernible ROI.
It need not be that way especially if you follow the 10 steps we outline below which should ensure that your WordPress website DOES hit its targets, especially those for return on investment.
Step #1: Establish Your Goals – If you do not have goals for your website then you will never know if it has achieved anything or not. So, the first step must be for you to set goals and objectives for your new WordPress web design.
Step #2: Employ The Right Web Design Team – It might be tempting to have your website built on the cheap but resist the temptation. If you want to see the highest return then you must invest in professional web designers to create your WordPress site.
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The Sinorcaish stylesheet gives your web site an attractive, clean-look interface while maintaining a separation of style and content to the greatest possible extent.
This allows you to concentrate on the structure and content of your documents, safe in the knowledge that the Sinorcaish stylesheet will do a great job of presenting them to the rest of the world.